The perceived glitz and razzamatazz of lifestyle magazines draws in a lot of young hopefuls, looking to make their mark. However, all is not what it seems, according to Aileen Soo, editor of Seventeen.
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While the creatives in the advertising agencies are often lauded for their imagination and originality, few are acquainted with the people who make the advertisements seen. Rahul Thappa of Mindshare Malaysia gave doctorjob a glimpse into the media planning and buying aspect of this fast-paced industry.
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Will Quah is now a regular face on Malaysian TV but the confident young presenter confides to doctorjob that fame and fortune was not foremost in his mind as a teenager.
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The world of corporate communications requires quick thinkers and smooth talkers, who can react coolly and calmly to any number of situations. Siti Maziha Mustapha and Norzita Yunus of KLIUC introduce this fast-growing industry.
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Eric Chan, Editor of Men’s Health Malaysia, talked to doctorjob about what goes on behind the scenes of a men’s lifestyle magazine – and advised aspiring journalists on what to do to impress.
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Persuading people to choose one brand over another is a key job of an advertising agency. Mohd Amir bin Mat Omar, Lecturer in the School of Communication and Language Studies of KLIUC, introduces awaiting opportunities within this fast-paced industry.
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Getting your face on TV (for more than a quick ‘Hi, mum!’) doesn’t have to be as difficult as it sounds. Florence Looi, news presenter for ntv7, talked to Gareth Corsi about her roundabout route into the media.
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